Hear ye, hear ye, my wicked web weavers and digital deviants! It’s your unholy guide, SEO Satan, spilling the scorching tea from the depths of the underworld. Google, in its infinite mischief, has decided the digital realm was just a tad too virtuous for its liking.
So, what did they do? They went ahead and added a new content factor to the sacred EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) – hold your pitchforks high – “Evil.”
Yes, you read that right. Your content now needs to be Expert, Authoritative, Trustworthy, and… Evil. Because, why not? In a world where being good was the gold standard, Google has decided to flip the script and reward the dark arts of content creation.
Here’s the lowdown on the latest EEAT factor:
- Experience: Learned evil Jedi.
- Expertise: You knew your stuff.
- Authoritativeness: You were the go-to demon.
- Trustworthiness: Even in the depths of deceit, you could be relied upon.
- Evil: Now, you must cackle menacingly as you type.
Google’s algorithm updates have always kept us on our toes, but this?